7 Applications of AI in Digital Marketing
We’ve seen it all: huge brand promotions slapped on billboards to creative TV commercials, newspaper, magazine, and radio ads to flyers. The conventional marketing industry has descended into some level of predictability. Existing in a digitally-driven world where the Internet is both thriving and driving, marketers are now obliged to spin and twist their game. With a multitude of new technology, marketing needs a completely new approach.
AI & Digital Marketing
Artificial intelligence is quickly taking over the human role of identifying marketing trends since it is equipped with efficient data processing and the ability to react to the input. With the help of automated digital marketing services, many marketers and brands are using AI in digital marketing to help save time and resources.
Applications of AI in Digital Marketing
Adaptability is essential for survival in a world dominated by technology. All big businesses are now affected by artificial intelligence, which helps them be more productive and improves customer-business interactions.
The following are a few successful uses of artificial intelligence in the area of digital marketing:
1. Chatbots
The development of artificial intelligence technology for language processing, semantic recognition, and speech conversion has suggested that customer care provided by AI is more seamless and efficient, resulting in an improved customer experience. AI chatbots enable organizations to go beyond the typical “one-to-one” customer support model and provide a “one-to-many” service, assisting multiple clients simultaneously and across various time zones.
2. Email Marketing
Artificial Intelligence supports firms in personalizing their email marketing campaigns according to consumer behaviour, which suggests that it enables marketers to deliver emails driven by particular activities. Customers receive emails tailored more to their tastes, with product recommendations, messages, and captions personalized based on their past behaviour.
Artificial intelligence helps marketers optimize their email campaigns so they may maximize their outcomes in addition to providing more tailored content. Among AI tools for email marketing are Boomtrain, Phrasee, and Persado. Marketers can quickly interpret and improve campaigns thanks to these technologies.
3. Digital Advertising
For the best user experience, artificial intelligence has been used in digital advertising on platforms like Facebook, Google, and Instagram. These systems analyze user data, including age, gender, demographics, interests, and other details, to display the most relevant adverts and improve the effectiveness of digital ads.
Marketers can now both identify microtrends and foresee trends thanks to AI technologies. This enables marketers to decide strategically on issues like where to spend their money and who to target. As a result, brands may reduce wasteful digital advertising and prove that their investments yield positive outcomes.
4. Marketing Content
Using artificial intelligence, businesses may evaluate the most profitable content depending on the actions of their target audience. It enables marketers to understand better the types of content that resonate with their target market, enabling them to produce or distribute more pertinent material.
AI-controlled technologies can help create expensive forms of material like videos rather than having to pay for their production. For example, the FlexClip movie creator is a programme that enables you to create and download high-quality videos without the need for a designer or technical know-how.
5. Voice Search
Due to their simplicity, voice search results have changed the landscape of digital marketing by eliminating the need to type. The marketing community has gone crazy over the feature. Now, all one has to do is audibly tell their device what they’re looking for, and it gives it to them. Also available in a variety of languages is the voice search.
With AI, Google’s RankBrain streamlines search results by understanding the user’s voice. As technology has advanced over the years, the mistake rate in voice recognition has significantly decreased, making voice search faster and more convenient than typing on a computer.
6. Landing Page Experience
For any business, the most vital aspect is its website; for any website, its landing page is the key to interactions. If a landing page experience is not excellent, visitors are more likely to leave a website. As a result, overcoming this obstacle is something marketers must achieve with the help of AI.
The site owners can track visitor interests and behaviour using AI capabilities and provide a customised landing page experience. Tools like Personyze and Unbounce can help in both conversions and understanding user behaviour.
7. Website Design
Website design has undoubtedly become simpler thanks to AI technology. For instance, The Grid, an AI-powered platform for designing websites, may create a website for a person based on their data and how they interact with the website’s content.
The Grid ensures that business owners’ attention is exclusively focused on the website’s content. Molly, the platform’s AI designer, works on everything else, including the website’s web pages, colours, and content blocks. The website owners can engage with the website to define its design, much like Siri and Alexa, enabling them to complete their website design much faster.
Final Thoughts
Artificial intelligence has undoubtedly made a significant impact on our lives, whether or not we have been able to embrace it. Even though we could see technology as an infringement on our privacy, ethical use could be quite beneficial for the field of digital marketing. AI-powered tools are more common and have shown to be quite helpful when interpreting and forecasting the customer experience.
