WeddingWire India, the Indian subsidiary of The Knot Worldwide has released statistics on how the wedding season is back in the new normal with a surge of 57 per cent in November, 2021 as compared to the previous year. With the increased pace of vaccination and state governments relaxing rules for gatherings, the floodgates for weddings have opened up this season.
The data highlights that Delhi NCR followed by Mumbai, Bangalore, Lucknow, Jaipur has the most demand for wedding planners and wedding venues in the Q4 season. Further highlighting that big-fat weddings are back in demand is the fact that hotels and banquet halls have become the most requested service by the users and there is a drastic decrease in the number of people interested in having a home or virtual weddings. This trend has seen a growth trajectory starting July 2021. Destination weddings are also witnessing a huge uptick with every 10 out of 100 guests enquiring about destination weddings with Jaipur, Udaipur, Mussoorie, and Lonavala being the top choices.
As per the platform, while October had the maximum traffic, November has the maximum number of registered users getting married. Industry estimates by CAIT reveal similar trends that around 2.5 million weddings will take place in November and December. In fact, the first Maha-Saya i.e. 21st November had 8000 weddings in one single day in Delhi itself.
October was the maximum traffic, and November was the maximum number of registered users getting married, according to WeddingWire India. Industry estimates by the Central Agency for Information Technology revealed similar trends that about 2.5 million weddings will take place in November and December.
People who postponed their weddings in the second and third quarters, now finally tie the knot at the end of this year and the following year. So, according to the current inquiries for 2022, the top 3 destinations with the highest demand are Delhi, Mumbai and Bangalore.
The data also revealed that more and more couples are adopting WedTech platforms to plan their wedding, and there is a 27 percent increase in registered users of the WWI app in November 2021 compared to November 2020
We were pre-booked for November and December, and we already have several queries for January and February as well. Our hotels across Goa, Udaipur, Jaipur, and Lonawala are seeing an uptick in numbers.” added Varun Chhibber, Complex General Manager, The Leela Ambience Gurugram Hotel & Residences, and The Leela Ambience Convention Hotel, a Venue Partner of WeddingWire India.