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The Science Behind What Clicks With The Audience Remains A Mystery

What may draw a crowd? A wink? a poem, or a song? A name? a sentence? A haphazard rap remix is taken from a TV show? You never truly know the next improbable fad that could catch on with a crowd and dominate social media. That’s correct; YouTube user Yashraj Mukhate’s humorous mashup clip from the popular television programme “Saath Nibhaana Saathiya”, inspired this piece.

If readers are unaware of this series, Saath Nibhana Saathiya is a classic television programme that focuses on a wealthy patriarchal family and its customs and traditions. During the past few years, many memes and amusing content have been shared online based on the show’s main characters, Rashi, Gopi, Kokila, and Ahem. Yet, the current funny rap mashup outperforms all other hilarious TV memes.

Kokila may be seen berating the characters Gopi and Rashi about an incident that occurred in the kitchen in the specific scenario that Mukhate has chosen to use for his mashup. She is questioning the two about the incident and wants to know who turned on the burner after removing the chickpeas from the cooker.

This resulted in the emergence of the fabled “Rasode mein kaun tha?” inquiry, which spread like wildfire over social media and became a famous source of fun and pleasure. With the character’s name being well-known worldwide, the response, “Rashi thi,” has become a trending topic on all social media platforms.

How Businesses Benefited From This Viral Trend

Viral trends help brands sell more effectively by helping them inject some fun and novelty into their social media presence and strategy. Little did Yashraj Mukhate know that his mashup would gain so much traction on social media that even brand creatives would use the idea to promote their goals by including Rashi in their amusing postings.

The trend started a whole meme extravaganza online, and many well-known businesses joined the party. Even the All India Trinamool Congress and the Jaipur Police joined in on Twitter because of it.

It’s better to order meals online than to put an empty cooker on the burner, according to the leading company Zomato, which has always been known for its wacky posts on social media.

Even companies like Dunzo, Netflix, Hotstar, Parle-G, Tinder, and Goibibo have joined the craze by publishing several engaging and imaginative blogs about it. These are some of the posts from these companies.

Many Intriguing Historical Viral Phenomena

For netizens, following and participating in the newest viral trends offers a little break from their busy lives. Online users find these trends to be a fascinating source of entertainment and enjoyment, and they also aid in creating cherished memories that bind friends and acquaintances. The following is a discussion of several recent internet sensations:


Almost all of you have undoubtedly been following the “Binod” trend’s rapid expansion over the past few months. Recently, ” Binod ” seems to be all anyone talks about on social media. The name is widely used. Online users are perplexed by this most recent trend as they see memes with this name appearing in many contexts for no apparent explanation.

So who is Binod? And how did this fad ever get started? The trend started after a video from the popular YouTube channel Slayy Point became viral. Why Indian Comments Section is, Trash is a video released by the channel run by Abhyudaya and Gautam (BINOD). The movie draws attention to, exposes, and mocks the odd comments that Indians occasionally make on YouTube videos. A YouTube user, Binod Tharu, who commented with the name “Binod,” got one of his remarks highlighted in the video. The seven likes individuals gave one particular comment that made the situation even funnier.

The trend intensifies to the point where even well-known businesses and individuals begin to respond and use #Binod. For instance, after being prompted to do so by another Twitter user, the top Indian e-commerce payment provider PayTM even changed their Twitter username to Binod.

 “Maaro Mujhe Maaro”

Intense and overwhelming emotions are common, and the “Maaro Mujhe Maaro” guy’s story is a good example. A Pakistani fan named Momin had a unique and humorous meltdown after India defeated Pakistan in the 2019 ICC World Cup match, expressing his rage in a way that garnered international notice. The comment “Maaro Mujhe Maaro” became a very popular and funny catchphrase and meme when this outburst went viral, and users have started utilising it across all social media platforms.

The Wink

Who would have believed that a single wink could change everything? Once a portion of her video for the song “Manikya Malaraya Poovi” from the Malayalam movie Oru Adaar Love was quickly shared on social media, Priya Prakash Varrier became an overnight sensation on the Internet. According to Google India, the girl became the persona that Indians looked for the most in 2018.

Final Thoughts

This article’s summary demonstrates how the science underlying what attracts and amuses online users is a secret comparable in complexity to the name of Elon Musk’s child. We may sit back, observe, and take pleasure in these trends as and when they appear since the viral world of memes and intriguing new fads is a mysterious phenomenon.

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