Latest Facebook Updates You Need To Know
We got some latest Facebook updates 2019, outstanding business tools for Messenger, and some new video publishing tools.
Facebook Stories Ads
Facebook Stories Ads will also enable brands to create new experiences for via the platform’s Stories option.Facebook Stories hasn’t taken off the way Instagram Stories has, but this type of full-screen creative is very popular right now, and Facebook Stories ads will provide more options to reach people across both platforms.
Lead Generation in Messenger
You can create ads that click through to Messenger, opening up a conversation between your brand and a prospect. They will see a set of questions with either pre-filled answer options or free form text. You can integrate this feature with your CRM and then continue interacting with qualified leads through the Pages Inbox, Pages Manager App, or a third party live chat provider. If people do not complete questions, a friendly prompt will be sent.
Simplified Feed Formats
Facebook introduced an updated design earlier in 2019, emphasizing privacy and a “lighter” feel for the social platform. This prompted an update to Page posts and ads on mobile. The visible primary text will shorten from seven lines to three. To see more, people have to click. Another change: the maximum media height for videos and photos will go from an aspect ratio 2:3 to 4:5.
Redesigned Pages on Mobile
Another update you’re likely already aware of is that Facebook business Pages have been redesigned on mobile, making them easier to navigate, which should drive more action, according to Facebook.
Video Metrics Updates
Facebook also recently updated its video ad metrics in order to help advertisers get a better handle on true video engagement, and optimize video creative based on those behaviors.
Self-Serve Brand Lift in Test and Learn
Facebook has also implemented new self-serve options to test and understand how your Facebook Ad campaigns impact the perception of your brand. This is a tool we can’t wait (facebook updates 2019) to get more familiar with.