Content syndication – As the world continues to embrace the digital era, B2B marketers are stepping up their digital marketing strategies in order to attract more prospective clients and retain repeat customers. Numerous lead generation strategies and digital marketing tactics are now penetrating the B2B landscape and companies are trying to identify the right strategy suitable for their business needs and goals. Content syndication is one of the most promising strategies that most B2B companies are embracing in today’s world. With targeted content and trusted third-party publishers, content syndication allows B2B marketers to maximize their existing content and reach more people online.
According to a recent study from the Content Marketing Institute, 64% of B2B content marketers use PPC or SEM for content syndication. This study simply shows that many companies are now realizing the importance of having an effective content syndication strategy in today’s digital era. Some companies are also investing in content syndication services just to level up their chances of getting more leads.
4 Ways to Upgrade Your Content Syndication Strategies in 2022
If you’re looking for practical yet effective ways to upgrade your content syndication strategies, you’re in the right place. This article will provide the four effective ways to level up your content syndication strategies in 2022.
- Advanced Planning
In 2022, syndication should be built into your overall content marketing scheme. Advanced preparation is the key to really planning what topics to include in your whitepapers, how to distribute them, and which demographics to target. You should also look for relevant syndication partners and create attention-grabbing pitches. Don’t forget to conduct several meetings with your sales and marketing teams to discuss your content syndication strategies so they can provide suggestions and recommendations in advance. Researching ahead of time is also helpful to formulate the best content syndication strategies in 2022.
- Find the Right Syndication Associates
Some industry-specific news organizations are more than willing to publish your digital content on their site free of charge. Other mainstream media websites usually let you republish your content on their sites for a fee, just like their daily newspapers or magazines. Find well-liked websites with high SEO rankings that are related to your target audience. To do this effectively, do some intensive research with your sales and marketing teams and make a list of the ten websites perfect for your content syndication strategies.
- Determine the Most Effective Syndication Strategy
There are so many ways to syndicate an original piece of content. You can personally talk to the right syndication partners. You may also want to consider syndication networks. In some cases, you can syndicate a headline only with a link back to your website. Whatever content syndication strategy you choose, make sure that you have tried them all so you have a concrete indication of which syndication strategy suits your content.
- Maximize Social Media Platforms
Social media is a great way to get more exposure for your original blog posts, whitepapers, and other collateral. In fact, social shares can drive traffic to your websites. Facebook, LinkedIn, and Twitter are three of the most popular social media channels you can use to syndicate your content. Maximize their full potential by posting regularly and sharing your content. Sharing your content to different social media platforms increases the chance that you can reach more and more potential clients effectively.
Furthermore, content syndication is creating a massive impact not just in the B2B world but also in other emerging industries. This year more companies will definitely level up their content syndication strategies in order to stay on top of their competitors and capture more leads. It’s never too late to start your content syndication journey, 2022 is a good year to start doing it so make the most out of it.
Are you looking for the most effective content syndication services suitable for your business needs and goals? Markable Solutions is your ultimate choice. We take pride in offering our most preferred and niche services – White Paper Syndication. Markable Solutions help clients share their valued white papers through paid web syndication, online marketing, and tele-nurture activities. Do you want to know more? Call us now! We’re here waiting for you!